A Study Of The Influence Of Social Media Marketing On Consumer Purchasing Behaviour, Specifically Focusing On Network Marketing Companies In The Ahmednagar District
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Abstract
This study paper explores the complex dynamics of social media marketing and its significant influence on customer purchasing behaviour in the specific setting of network marketing enterprises in Ahmednagar District. The study thoroughly investigates the relationship between social media marketing methods and consumer perceptions, choices, and purchasing decisions. The data obtained through a quantitative study technique demonstrates a robust positive correlation between the efficacy of social media marketing and the probability of customers engaging in product purchases. Additionally, the study examines customers' general opinions of social media marketing methods implemented by network marketing organisations, with a focus on the favourable response and perceived value associated with these practices. The findings not only enhance the comprehension of the local consumer landscape in Ahmednagar District but also provide practical insights for practitioners in the network marketing business.
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References
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