Dr. N. Kesavan, N. Namburajan. Influencing Factors Of Social Media Advertising On Consumer Shopping Behaviour Towards Consumer Durable Goods – Multiple Regression Analysis . JRTDD [Internet]. 2024 Mar. 26 [cited 2026 Jun. 9];6(10s):2064-9. Available from: http://jrtdd.com/index.php/journal/article/view/2466