Dr. N. Kesavan and N. Namburajan 2024. Influencing Factors Of Social Media Advertising On Consumer Shopping Behaviour Towards Consumer Durable Goods – Multiple Regression Analysis . Journal for ReAttach Therapy and Developmental Diversities. 6, 10s (Mar. 2024), 2064–2069. DOI:https://doi.org/10.53555/jrtdd.v6i10s.2466.