Himani Sharma, Kuldeep Siwach. Psychological Elements Employed in Train Wrap Advertisements in the Delhi Metro to Maximize Recall Rates and Its Effect on Positive-Negative Thinking of Customer. JRTDD [Internet]. 2023 Sep. 4 [cited 2024 May 20];6(10s(2):226-34. Available from: https://jrtdd.com/index.php/journal/article/view/1340