1.
Prof. Dr. R. K. Ghai, Er. Hardik Dhull, Devanshi Bareja, Rajwinder Kaur, Dr. Shweta Sharma, Dr. Manika Garg. A Bibliometric Analysis On Anti Consumption Appeals As A Marketing Strategy: Corporate Social Responsibility And Consumer Skepticism. JRTDD [Internet]. 2023 Oct. 12 [cited 2024 Jul. 3];6(10s):1770-84. Available from: https://jrtdd.com/index.php/journal/article/view/2365