Harsh Shah, Abhinav Niwalikar, Tharageswari Soundarapandian. The Role of Augmented Reality in influencing Consumer Purchase Intention: A Conceptual Analysis. JRTDD [Internet]. 2022 Jan. 24 [cited 2025 Nov. 20];5(1):315-8. Available from: https://jrtdd.com/index.php/journal/article/view/3603