The Psychological Relationship Model of Factors Affecting Digital Literacy among the Academic Personnel in the Thai Higher Education Institutions Ranked in the World University Rankings

Abstract

This research aimed to study the factors affecting digital literacy (DL) of Thai higher education institutions ranked in the world university rankings developed with empirical data. The sample was 760 academic staffers in Thai higher education institutions ranked among 17 of the world’s top universities.  A sample size was set based on the number of parameters to 20 : 1,  and selecting the sample size by using the stratified sampling method,  confirmatory factor analysis (CFA) and second order confirmatory factor analysis with advanced ready-made LISREL. program.

According to the findings, the factors affecting DL were human capital development, participation, administration, organizational leadership development of an organizational culture  and organizational commitment, which is consistent with the empirical data (=2022.50 df = 1299 p = 0.04251GFI = 0.98 AGFI = 0.95 CFI = 0.96 RMSEA = 0.024), with the factor weight values of the latent variables between 0.75-0.94 and the factor weight values of the observed variables between  0.30-0.7 21. Furthermore, the latent extrinsic variables were found to be correlated with the intrinsic latent variables with the correlation values ranging from 0.42-0.96, and the intrinisic latent variables were correlated with values ranging between 0.21-0.94.