Consumer Psychological Satisfaction based on Skin Scuba Diving Lifestyle, Equipment Purchase Decision-Making Factors, and Marketing Strategy Suggestion

Abstract

This study is to present the potential of the Scuba diving market using marketing and to use it to establish a skin scuba diving management marketing strategy by looking In relation to each other skin scuba diving consumers' lifestyle, Satisfaction, skin scuba diving equipment purchase determinants, and skin scuba diving. In order to do this, a survey of 843 skin scuba divers—both male and female—who frequented resorts and specialized shops across the country was carried out. Customers that are interested in learning to skin scuba dive are those who want to utilize it as a career in the future. Women in their 20s who were unmarried had college degrees, went out more than four times per week, had less than three years of experience, and engaged in social or romantic connections through skin skin scuba diving with coworkers, friends, seniors, and juniors were more likely to be trend-seekers.  In addition, the pursuit of health and social satisfaction, as well as self-satisfaction, physical satisfaction, and social satisfaction, is the purpose of retaining or supporting health, self-diagnosis, social achievement, health pursuit to acquire athletic ability, psychological satisfaction, social satisfaction, and interpersonal relationships. The main connection is with stress alleviation.