An Investigation of the Gender Factor Investment Decisions: A Link between Psychology and Behavioral Finance

Abstract

Investment decisions are improved by applying a proper financial framework. Men and women personals have different ideas and thoughts about the investment process in the global market. This benefits these individuals to depend upon long-term and short-term investment processes. Societal, environmental, psychological and financial factors play an essential role in successfully shaping individuals' psychological and behavioral aspects. Investment strategies of men and women are different from each other. Female personals identify risk factors, and male personals cannot identify all factors successfully. Hence, the aim of this research is to investigate the gender factors involved with investment decisions. For this, the researchers use interpretivism research philosophy and an inductive research approach with the help of qualitative research design. These individuals collect secondary data from peer-reviewed journals which are published after 2019. Thematic data analysis has been done to interpret non-numeric data. Historically, men take necessary steps to make investment decisions, and women are busy with household responsibilities and family members daily. Women need to be more capable of understanding tricky financial rules and duties during the investment process. As a result, these individuals want to avoid making investment decisions successfully. This is effectively beneficial for an individual to gather better financial outcomes. Psychological and behavioral aspects are valuable for these individuals to maintain a better investment process in their daily activities. Social, psychological, and environmental factors are essential for individuals to improve their investment-related decisions. Men and women personnel in the global market gain potential financial outcomes with the help of a proper investment process.