The Relationship between Behavioural Finance and Personal Investment Decision Making: A Case Study of India

Abstract

The study mainly investigates the relationship between behavioural finance and personal decision taking aspect in India. The research paper reviews and examines the relevant research and influence of behavioural investment decision-making. The paper shows the work of investor behaviour and the importance of making investment decisions. The study aims to establish the priorities of behavioural biases and their influence on investor's decision-making. Behavioural finance shows the factors in this research paper that affect personal investment decision-making. The study focuses on an inductive approach for specific observations related to this study. A qualitative design is taken in account within this study to gather and analyse the data to enhance insights and the experiences on the concepts of the relationship between behavioural finance and personal investment decisions. The entire study has found a strong relation between behavioural finance and personal investment decision making in Indian business market sphere.