The Psychological Impact of Influencer Marketing on Self-Destructive Behaviour and Poor Mental Health Outcomes in the Teenage

Abstract

People may now access a wealth of knowledge from a variety of materials because of the dramatic rise in social networking usage in this current era. Recent technology advancements have made it possible for digital influencers to forge strong relationships with their followers. Such connections have had an impact on children's behaviours, mindsets, and decisions in a particular manner or else. Therefore, by critically analysing the varied effects of social media influencers' particular qualities on teens' behaviour, this study has added to the body of mental health knowledge. In order to clarify this issue, necessary theories and models were developed. Additionally, this study was created using a systematic methodology and the Positivism and Deductive approaches, according to the researcher. This strategy was adopted since it is rational and reduces the likelihood of mistakes. The scholar chose the descriptive method since it allowed for the generation of additional understanding along with material as a result of this study. In terms of gathering data for getting the actual situation, 5 social media influencers have been selected for the survey process (see Appendix). The findings have been crucial since it has reflected that the mental issue and cognitive behaviour of teenage are highly triggered by the way the influencers conduct marketing. The study concludes that it is more inclined towards the social media context since a greater number of teenage use various platforms.

Keywords: Influence marketing, social media influencers, Influence management, Teenagers' behaviour, cognitive strategy.