Determinants of Prosocial Behaviour in Malaysia During The COVID-19 Pandemic

Abstract

Following the implementation of the Movement Control Order (MCO) during the COVID-19 pandemic, many people's social lives and psychological well-being were profoundly affected. Because of the enormous social and economic difficulties confronting society and the necessity for collaboration among people to overcome these concerns, prosocial behaviour is seen as one of the most important social components. There is evidence linking prosocial activity participation to personal and societal advantages, suggesting that this may be a key protective element during times of global crises. Given the gravity of the situation, this concept paper seeks to provide information on the factors that encourage helpful behaviour in Malaysia during the COVID-19 pandemic. The findings of this study suggested that the social-responsibility norm, emotional arousal, and reciprocity were the key elements affecting prosocial behaviour in Malaysia during COVID-19. It is critical to determine prosocial behaviour during the COVID-19 pandemic because it may contribute to the positive development of a post-COVID society and provide practical solutions for handling crisis situations in the future.