Effect of Social Media on Students of KIMS University

Abstract

This study investigates the multifaceted impact of social media on students at Krishna Institute of Medical Sciences (KIMS) University, situated in the vibrant educational landscape of India. The overarching objective is to comprehensively explore how social media influences various dimensions of the academic, social, and personal lives of undergraduate students. The study employs a cross-sectional institutional design, involving 600 participants representing diverse faculties within KIMS University. The research methodology includes the distribution of a meticulously crafted questionnaire comprising 20 questions that assess students' knowledge, attitudes, and practices related to social media. The study spans five to six months, from February to July, capturing a snapshot of the students' experiences and behaviors over this period. Ethical considerations are paramount, with clearance obtained from the Institutional Ethics Committee to ensure the responsible conduct of the research. The unique contribution of this study lies in its focus on the Indian context, addressing a significant gap in the existing literature regarding the impact of social media on Indian youth, particularly within the realm of medical education. The findings are expected to shed light on how social media influences political awareness, religious beliefs, academic learning, trend adoption, and various other facets of social life among KIMS University students. The study also hypothesizes positive outcomes, positing that social media serves as an effective tool for raising awareness among young people, acts as a quick source of information and entertainment aligned with their interests, facilitates education, and is predominantly utilized in a positive manner by the participants. Data analysis and interpretation will be conducted using the Statistical Package for the Social Sciences (SPSS), allowing for a rigorous examination of patterns and trends. The outcomes of this research are anticipated to not only inform the policies and practices within KIMS University but also contribute to the broader understanding of how social media shapes the lives of young individuals in the Indian context. In conclusion, this study represents a significant step towards unraveling the complexities of social media's influence on students at KIMS University, providing a context-specific lens through which the dynamic interplay between technology and education can be understood.