The Contribution of Modern Technologies of Artificial Intelligence in the Marketing of Sports Tourist Services in the Kingdom of Saudi Arabia

Abstract

Objectives: The tourism industry was among the first to be linked to advancements in the use of artificial intelligence techniques, which prompted nations to adopt an electronic tourism marketing strategy. Modern technologies are at the forefront of the interests of various business and service sectors. The purpose of the study was to shed light on how the usage of modern artificial intelligence techniques affected the promotion of sports tourist services.
Methods: To accomplish aimed of the study, the descriptive methodology (survey study method) was employed. Some employees of the Saudi Ministry of Tourism, the Saudi Tourism Development Fund, the Saudi Tourism Authority, as well as some employees of various tourism businesses and offices, participated in the study. The categories of the study population were used to intentionally choose the study sample. Two questionnaires were utilised by the researcher to obtain data from the 480 study participants.
Results: The findings showed a significant relationship between the marketing of sports tourism services and the use of contemporary artificial intelligence technology, which has a significant impact on the marketing of sports tourism services in a way that is simpler and more time and effort efficient.
Conclusions: Artificial intelligence algorithms can be used to estimate the level of marketing for sports tourist services. The study also offers insight into the policy implications, constraints, and future directions because it is highly likely that these technologies will be significant as a focus for future research.