Analyzing The Impact Of Insurance Marketing Strategies On Purchasers' Preferences

Article Sidebar

pdf
Published: Jan 29, 2023
DOI: https://doi.org/10.53555/jrtdd.v6i1s.2209
Keywords:
.

Main Article Content

Sunny Masand
Sandeep Saxena

Abstract

.

Article Details

How to Cite
Sunny Masand, & Sandeep Saxena. (2023). Analyzing The Impact Of Insurance Marketing Strategies On Purchasers’ Preferences. Journal for ReAttach Therapy and Developmental Diversities, 6(1s), 174–178. https://doi.org/10.53555/jrtdd.v6i1s.2209
Issue
Vol. 6 No. 1s (2023): Advances in Rehabilation and Psychology Studies in Education and Health Management
Section
Articles
Author Biographies

Sunny Masand

Assitant Professor, Faculty of Commerce and Management, RNB Global University-BIKANER

Sandeep Saxena

Assistant Professor, Faculty of Commerce and Management, RNB Global University-BIKANER

References

Affordable Educators (n.d.). Insurance marketing issues. Retrieved from https:// www.ceclass.com/142.pdf

Booz-Allen & Hamilton Financial & Health Services Group (1997). Internet Insurance: A Study of Current Use and Future Trends. New York: BA&H.

Life Insurance Industry. Journal of Political Economy, 110. http://dx.doi.org/10.2139/ ssrn.253795

Gregory, D. (2003). Racial Profiling. Insurance Style: Insurance Redlining and the Uneven Development of Metropolitan Areas. Journal of Urban Affairs, 25(4).

Hartley, S., & Cross, J. (2004). How Sales Promotion Can Work For and Against You. The Journal of Consumer Marketing, 5(3), 35-42.

Hartwig, R. (2015). 5 Ways Insurance Supports the Economy. Retrieved from http://insurancethoughtleadership.com/5ways- insurance-supports-economy/

James, R. (2002). Garven Risk On the Implications of the Internet for Insurance Markets and Institutions. Management and Insurance Review, 5(2), 105˗116.

Rust, R. T., & Espinoza, F. (2006). How technology advances influence business research and marketing strategy. Journal of Business Research, 59(10-11), 1072˗1078.

Stephen A. Rhoades (2013) The Herfindahl- Hirschman Index. Retrieved from https:// fraser.stlouisfed.org/files/docs/publications/ FRB/pages/1990-1994/33101_1990-1994.pdf