A Study Of The Influence Of Social Media Marketing On Consumer Purchasing Behaviour, Specifically Focusing On Network Marketing Companies In The Ahmednagar District

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Published: Aug 10, 2023
DOI: https://doi.org/10.53555/jrtdd.v6i1.2298
Keywords:
social media marketing consumer buying behaviour network marketing companies Ahmednagar District consumer perceptions purchasing decisions.

Main Article Content

Mr. Ganesh Antre
Dr. Sanjay Dharmadhikari

Abstract

This study paper explores the complex dynamics of social media marketing and its significant influence on customer purchasing behaviour in the specific setting of network marketing enterprises in Ahmednagar District. The study thoroughly investigates the relationship between social media marketing methods and consumer perceptions, choices, and purchasing decisions. The data obtained through a quantitative study technique demonstrates a robust positive correlation between the efficacy of social media marketing and the probability of customers engaging in product purchases. Additionally, the study examines customers' general opinions of social media marketing methods implemented by network marketing organisations, with a focus on the favourable response and perceived value associated with these practices. The findings not only enhance the comprehension of the local consumer landscape in Ahmednagar District but also provide practical insights for practitioners in the network marketing business.

Article Details

How to Cite
Mr. Ganesh Antre, & Dr. Sanjay Dharmadhikari. (2023). A Study Of The Influence Of Social Media Marketing On Consumer Purchasing Behaviour, Specifically Focusing On Network Marketing Companies In The Ahmednagar District. Journal for ReAttach Therapy and Developmental Diversities, 6(1), 849–861. https://doi.org/10.53555/jrtdd.v6i1.2298
Issue
Vol. 6 No. 1 (2023)
Section
Articles
Author Biographies

Mr. Ganesh Antre

Research Scholar, Institute of Business Management and Research Development, Ahmednagar

Dr. Sanjay Dharmadhikari

Director, Institute of Business Management and Research Development, Ahmednagar. 

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