Greenwashing Unveiled: A Global And Indian Perspective On Deceptive Environmental Practices

Abstract

This study meticulously explores the pervasive issue of greenwashing within the global corporate landscape, shedding light on its origins, impact, and the specific challenges encountered in India. Greenwashing, characterized by the dissemination of misleading claims regarding a company's environmental practices, poses a significant threat to authentic sustainability endeavours. Originating in 1986, the term "greenwashing" refers to the dissemination of misleading or unverifiable claims regarding a company's environmental practices, creating a false perception of environmental responsibility. The research intricately navigates the complexities of greenwashing, examining its repercussions on both global and Indian businesses. It underscores the urgent necessity for robust regulatory frameworks, heightened consumer awareness, and collaborative initiatives to effectively counter deceptive environmental claims. The study encompasses an analysis of international efforts, highlights notorious cases spanning various industries, and provides a comprehensive overview of initiatives addressing greenwashing practices in India. In conclusion, the study emphasizes the pressing need for increased transparency, the establishment of clear standards, and independent verification processes to combat global greenwashing. It calls for stakeholders to unite in fostering authentic environmental stewardship