Tech Grows Green: Exploring Fintech Inclusion among Agripreneurs in the Plant-Based Food Sector
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Abstract
The Agripreneurs involved in plant-based food sector are significant in developing economies, as they stimulate agricultural advancement, protect food security, and achieve sustainable agricultural practices. Fin-tech is essential for the plant-based food sector because it helps to manage money effectively, provides necessary funds, and simplify business operations, supporting their growth and competitiveness in the business. The purpose of this study is to explore the influence of financial technology on plant-based foodpreneurs/agripreneurs. The Objective seeks to uncover the integration, general understanding and to clarify the attitudes and acceptance of Agripreneurs concerning the business adaptability of financial technology, and to determine how specific demographic characteristics of Agripreneurs shape their decisions regarding fin-tech receptivity. The questionnaire utilized in this research was crafted using insights and metrics from previous studies carried out in developing countries, ensuring its contextual appropriateness. This evaluation employed contemporary statistical techniques like the Kruskal-Wallis H test and the Mann-Whitney U test, offering a comprehensive and statistically sound analysis. The result show that many agripreneurs are open to using Fin-tech services, considering themselves moderate users of these technologies. They seem to know and appreciate the various financial tools that Fin-tech companies offer. Factors like the experience, educational background of the Agripreneurs, brand recognition, and ease of use of Fin-tech services play a significant role in their decisions to adopt these technologies. The study concludes that Fin-Tech are effectively catering to the needs of Agripreneurs by providing quality services via a unified platform marked by low-interest rates, simplified operations, and limited transaction fees. Additionally, the personalized and tailored financial solutions empower Agripreneurs to navigate market challenges more effectively, fostering growth and sustainability.
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