Impact Of Digital Marketing On Student's Behavior And Awareness For Enrolment In Higher Education Programs In Lucknow City
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Abstract
The use of digital marketing or digital media by universities is to attract students. The goal of university digital marketing is to bring in new students and provide them with a way to communicate with the school on a more personal level. In the context of the digital revolution, the digital transformation of marketing in higher education institutions plays an important role. Students in Lucknow city were asked to complete a survey about the influence of internet marketing on their attitudes about higher education, as well as their actual enrolment decisions in these programs. Using qualitative study methods, 235 students from various colleges and institutions were surveyed to discover the findings. There is a strong correlation between digital marketing and enticing kids, particularly those who are about to graduate from high school. The importance of digital marketing to the university's recruitment efforts cannot be overstated, given its effect on potential students' college selection decisions.
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References
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