Impact Of Employer Branding On Employee Engagement

Abstract

This study examines how employer branding will influence the workplace of the future, concentrating on how it will affect worker satisfaction, engagement, retention, and acquisition of top talent. The goals were to investigate the connection between employer branding and these results, gauge senior management's opinions of employer branding, and investigate the variables affecting the workplace of the future. A mixed-methods strategy was used, and surveys given to senior management and employees within a particular organisational context were used. The results show that employer branding and employee satisfaction, engagement, and retention are significantly positively correlated. Top management also understood the significance of employer branding in establishing the workplace of the future. The study highlights the significance of employer branding in influencing key organizational outcomes and provides insights into the perceptions of employees and top management. However, limitations such as the specific context, self-reported data, and the crosssectional design should be considered. Future research should address these limitations and explore other stakeholders' perspectives and potential moderating factors. This study contributes to the growing body of knowledge on employer branding and its implications for the future workplace.