Linguistic Landscape of Bilingual Shop Signs in Abha, Saudi Arabia
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Abstract
This article delves into the emerging field of linguistic landscape (LL) studies, which focuses on the examination of languages displayed publicly on billboards, road signs, shop fronts, graffiti, and other inscriptions in urban environments. It contends that language serves as a direct identifier of people and a sensitive gauge of societal transformations. Despite its pervasive presence, the linguistic landscape often goes unnoticed by the public. The article provides an overview of approaches to linguistic landscape research, with a particular focus on bilingual signboards in Abha City, Saudi Arabia, reflecting a growing interest in this interdisciplinary field.
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References
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