Social Media And The Electorate’s Decisions In Nigeria 4th Republic: The Nigerian Conurbation Insight Of QSR-Nvivo From SNS (Social Networking Sites)
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Abstract
Studies have shown that those living in established and recognized democracies usually experience election campaigns through the electronic media as election is expected normalcy which is being done in the advanced nations with the aid of electronic media. The increasing influence of media allows electorates to air their opinions on how and what they feel about elections in Nigeria. This provides the populace with an opportunity to analyse real issues and discuss the intent of these politicians. This study intends to provide the perception electorates have of elections in Nigeria in the fourth republic and how this is a representation of the nature of elections in Nigeria. The scope of the study are tweets made on a web application called Twitter a Social Networking Site, established in 2006 and usage is ongoing in Nigeria presently. The study adopts NCapture to capture the tweets and import them into the Nvivo software for further analysis. Content analysis was also adopted for the discussion of findings. The study concludes that the general perception of electorates towards election in Nigeria tilt toward a more adverse facet in Nigerian conducted election. Therefore, a means of controlling or confirming the media information should be set up to arrive at its proper adoption while re-educating the undulation perspective earned from the Nigerian Users on Twitter. The study draws to light that there is a little understanding on the impact of information dissemination on electoral matters, and to this, the study recommends the establishment of courses/subjects that can reorientate the present and incoming generation. This is believed to lead to creating a strong allegiance for the nation as discourse was always pronounced in most discussion on the differences amongst the citizens.
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References
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