Change Management In Today’s Digital Era: A Study Of E-Banking
Main Article Content
Abstract
E-banking is experiencing rapid growth in today's Information and Communication Technology-driven world. The dynamics of banking relationships and business dimensions are swiftly transforming with the effective use of the Internet. Traditionally, tangible branches served as the primary service points for customers, but now, virtual branches are taking precedence. Thanks to the Internet, Individuals can accomplish various tasks using their unique customer ID linked to respective accounts through secure methods like OTP and 3D securitization passwords.
Many developed and developing countries have embraced this internet-based banking world, offering numerous advantages, including the cost-effectiveness of serving a diverse customer base. This trend has positively impacted the Indian banking sector, contributing over 7% to the country's GDP and emerging as an attractive career option. The primary goal of E-banking is to enable financial organizations to leverage new technologies and seize opportunities in this evolving landscape.
Article Details
References
Chaubey, D. S. K., & Kumar, P. (2017). Demonetization and its impact on the adoption of Digital payment: Opportunities, Issues and Challenges. ResearchGate, 6(6).
Kate, H. (2016). What is UPI and How It Will Benefit Your Business? Profit Books. http://www.profitbooks.net/upi-unified-payment-interface.
Khan, W., & Farhan, M. (2017). Factors affecting adoption of mobile-based internet banking in emerging markets: study of the Indian consumer’s observation. Research Gate, 22.
Kakade, R. B., & Veshne, P. N. A. (2017). Unified Payment Interface (UPI) - A Way towards Cashless Economy. International Research Journal of Engineering and Technology (Irjet), 4(11), 762–766.
Mohapatra, S. (2017). Unified Payment Interface (UPI): A Cashless Indian E-Transaction Process. New Delhi Publishers, 5(2), 29–42.
National Payments Corporation of India (NPCI). (Year). UPI product statistics. Retrieved from https://www.npci.org.in/product-statistics/upi-product-statistics.
Thomas, R., & Chatterjee, A. (2017). Unified Payment Interface (UPI): A Catalyst Tool Supporting Digitalization – Utility, Prospects & Issues. International Journal of Innovative Research and Advanced Studies (Ijiras), 4(2), 192–195.
Vally, K. S., & Divya, K. H. (2018). A Study on Digital Payments in India with Perspective of Consumer’s Adoption. International Journal of Pure and Applied Mathematics.
Thakor, A.V. (2020). Fintech and banking: What do we know? Journal of Financial Intermediation, 41, 100833. https://doi.org/10.1016/j.jfi.2019.100833
Uma (2015) “E-banking services utilization pattern among customers in Coimbatore city,” Paripex - Indian Journal of Research Volume: 4, Issue: 2, pp-13-14.
Kayarkanni, (2013), A Study on Customer Perception towards E-Banking.