Relevance Of OTT Platforms In The Entertainment Sector Today, Specifically In Relation To The Indian Film Industry

Article Sidebar

Pdf
Published: Dec 19, 2021
DOI: https://doi.org/10.53555/jrtdd.v4i2.2577
Keywords:
media over-time-top Indian film industry environment traditional model

Main Article Content

Rahul Shakya
Abhishek Mishra

Abstract

The emergence of Over-The-Top (OTT) platforms has brought about a significant transformation in the entertainment industry in recent times. In addition to completely changing the way we consume media, these streaming services had a big impact on the Indian film industry. Theatres have long dominated India's traditional model of film distribution and consumption. But with OTT platforms offering filmmakers another way to show off their work, this traditional paradigm has been put to the test. This change is especially noteworthy because it enables filmmakers to reach audiences outside of geographic boundaries, especially in India, which has a diverse and large audience. In this piece, we examine the applicability of over-the-top (OTT) platforms in the current entertainment environment, paying special attention to how they affect the Indian film industry.

Article Details

How to Cite
Rahul Shakya, & Abhishek Mishra. (2021). Relevance Of OTT Platforms In The Entertainment Sector Today, Specifically In Relation To The Indian Film Industry. Journal for ReAttach Therapy and Developmental Diversities, 4(2), 109–111. https://doi.org/10.53555/jrtdd.v4i2.2577
Issue
Vol. 4 No. 2 (2021): July-December 2021
Section
Articles
Author Biographies

Rahul Shakya

Research Scholar, Nehru Gram Bharti University, Prayagraj, U.P., India

Abhishek Mishra

Assistant Professor, JMC, Nehru Gram Bharti University, Prayagraj, U.P., India.

References

Bose, N. (2022). India’s online streaming revolution: Global over-the-top (OTT) platforms, film spectatorship and the ecosystem of Indian cinemas. World Cinema On Demand: Global Film Cultures in the Era of Online Distribution, 125.

Curtin, M., Holt, J., & Sanson, K. (Eds.). (2014). Distribution revolution: Conversations about the digital future of film and television. Univ of California Press.

Kellison, C., Morrow, D., & Morrow, K. (2013). Producing for TV and new media: a real-world approach for producers. CRC Press.

Kumari, T. (2020). A study on growth of over the top (OTT) video services in India. International Journal of Latest Research in Humanities and Social Science (IJLRHSS), 3(9), 68-73.

Mallikarjun, B. (2004). Indian multilingualism, language policy and the digital divide. Language in India, 4(4), 109113.

Moochhala, Q. (2018). The future of online OTT entertainment services in India. Actionesque Consulting, Pune– India, 4, 2581-5792.

Mulla, T. (2022). Assessing the factors influencing the adoption of over-the-top streaming platforms: A literature review from 2007 to 2021. Telematics and Informatics, 69, 101797.

Patnaik, R., Shah, R., & More, U. (2021). Rise of OTT platforms: effect of the C-19 pandemic. PalArch's Journal of Archaeology of Egypt/Egyptology, 18(7), 2277-2287.

Singh, A. (2022). Interplay of the Growing Digital Media and Entertainment Industry with Competition Laws. Supremo Amicus, 30, 502.

Ulin, J. C. (2019). The business of media distribution: Monetizing film, TV, and video content in an online world. Routledge.

Varghese, S., & Chinnaiah, S. (2021). Is OTT industry a disruption to movie theatre industry?. Academy of Marketing Studies Journal, 25(2), 1-12.