The Changing Form of Media with The Advent Of New Technology: An Analytical Study

Abstract

Along with the effectiveness of the media, its production, access, consumption, dissemination and distribution have completely changed. New technology has added many new aspects to it. New experiments in digital have forced traditional media to change as well. In the new era, mobile phones have got rid of many expensive and heavy equipment. Where earlier five men were needed for live broadcasts on television, it has been reduced to smartphones. Technology has not only changed man but it has changed the entire media technology. Now the entire online broadcasting van can be carried around in one's pocket. Not only this, the need for cameramen has also been eliminated by mobile phones. The Internet has made media accessible. Traditionally, only selected people had the right to speak in electronic media, social media has changed this paradigm as well. Now even the traditional media must come on social media to express their views. It has also led to the personalization of media consumption. Now the convenience of viewing media content of choice has given the media an opportunity for recommendation engines and targeted advertising. The media has also reinforced data-driven insights through the Internet. Media companies have also benefited from Internet-based technology in collecting and analyzing vast amounts of user behavior, preferences, and engagement data. New technologies in media such as content creation, distribution as well as monetization have enabled media companies to make data-driven decisions.