Impact Of Artificial Intelligence In Online Advertising

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Published: Aug 29, 2023
DOI: https://doi.org/10.53555/jrtdd.v6i1.2631
Keywords:
Artificial Intelligence Online Advertising Digital Marketing Campaign Targeting User Engagement Efficiency Consumer Behavior Privacy Concerns Training Algorithmic Accuracy Challenges Impact

Main Article Content

Dr. Shital Gujarathi
Mrs. Hema Sachin Darne
Ms. Aishwarya Ravindra Borse

Abstract

This research paper investigates the impact of Artificial Intelligence (AI) in the realm of online advertising, focusing on its influence on campaign targeting, user engagement, efficiency, and insights into consumer behavior. The study also delves into the challenges associated with AI adoption in online advertising, such as technical complexities, privacy concerns, training needs, financial investments, and algorithmic accuracy. The findings reveal a significant positive impact of AI in enhancing various aspects of online advertising, leading to improved ad performance and higher conversion rates. However, the research underscores the multifaceted nature of integrating AI in advertising, with several challenges that necessitate strategic planning. This study contributes to a deeper understanding of the dynamic intersection between AI and online advertising, offering insights for practitioners and policymakers to navigate the evolving digital marketing landscape.

Article Details

How to Cite
Dr. Shital Gujarathi, Mrs. Hema Sachin Darne, & Ms. Aishwarya Ravindra Borse. (2023). Impact Of Artificial Intelligence In Online Advertising. Journal for ReAttach Therapy and Developmental Diversities, 6(1), 1100–1110. https://doi.org/10.53555/jrtdd.v6i1.2631
Issue
Vol. 6 No. 1 (2023)
Section
Articles
Author Biographies

Dr. Shital Gujarathi

Assistant Professor, CHMES Dr. Moonje Institute of Management and Computer Studies, Nashik 

Mrs. Hema Sachin Darne

Assistant Professor, CHMES Dr. Moonje Institute of Management of Computer Studies, Nashik  

Ms. Aishwarya Ravindra Borse

Assistant Professor, CHMES Dr. Moonje Institute of Management and Computer Studies, Nashik 

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