Decoding Mass Media Bias: An In-depth Examination of Content Actor Representation and Partisanship in Indian Newspapers
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Abstract
The research paper examines in detail the complex terrain of media bias in Indian journalism. The study focuses on comprehending the degree of bias in the portrayal of content actors—individuals, organizations, or groups—and the role of partisanship in this representation in an era where mass media, especially newspapers considerably affect public opinion. Taking into account India's multifaceted and intricate geopolitical landscape, the study utilises a methodical approach to examine a wide range of Indian newspapers.
This research paper investigates the topic of mass media bias in the context of Indian newspapers using the Content Analysis approach in a thorough manner. The research findings contribute to a more sophisticated understanding of mass media bias in the Indian context where Commoners have been largely covered throughout the research findings, biases for multiple content actors' portrayal, the degree of political impact, moral implications of media coverage, the ethics of journalism, and the influence of skewed information regarding content actors on public opinion have been discussed with respect to India.
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