Exploring The Expansion Of Fake News: Investigating Its Effects On Media Trust And The Credibility Of Authentic News
Main Article Content
Abstract
The pervasive spread of misinformation, commonly known as fake news, has emerged as a significant concern within today's digital landscape, casting shadows over the integrity of our information systems. The contemporary proliferation of various media platforms worldwide has compounded the challenge of discerning between authentic and fabricated information. Moreover, the widespread availability of internet-connected smartphones and the prevalence of social media platforms have disrupted traditional mechanisms of information regulation, effectively lowering barriers to entry for individuals to disseminate content, thereby exacerbating the dissemination of fake news across diverse platforms.
Against this backdrop, this study sets out to scrutinize the propagation of fake news and its ramifications on the credibility of media outlets. It endeavors to delve into the intricate interplay between media trust and the prevalence of fake news, aiming to ascertain whether there exists a discernible impact on public perceptions of media credibility. By gathering primary data through meticulous research methods, this study seeks to evaluate the trajectory of media trust over time, probing into the factors that inform individuals' perceptions of the reliability of news sources. Furthermore, it endeavors to identify the sources deemed trustworthy by the public and elucidate the criteria that underpin their trust in news and information dissemination. Through these inquiries, the study aims to provide valuable insights into the evolving dynamics of media trust amidst the proliferation of fake news in contemporary society.
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References
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