Unveiling The Nexus: Challenges Faced By Women Entrepreneurs And Pathways To Empowerment

Abstract

In contemporary India, there exists a departure from traditional gender roles as women are increasingly encouraged to pursue diverse interests and professional opportunities, thereby fostering a climate of gender equality in the workforce. This shift is underpinned by a societal recognition of women's dynamic status, characterized by ambitious aspirations necessitating significant lifestyle adaptations. Economic imperatives, notably the inflationary pressures on essential commodities, have catalyzed efforts to involve women in financial endeavors to support their families. Consequently, women are actively preparing themselves to navigate challenges and exhibit capabilities beyond conventional domestic roles, including proficient performance in sales occupations. Historically relegated primarily to consumer roles, women are now being acknowledged for their entrepreneurial acumen, with exemplars of successful enterprise serving as role models for aspiring female entrepreneurs. Despite constituting nearly half of India's population, women remain underrepresented in the labor force, underscoring the persistence of gender disparities in employment participation rates.