How The Adoption Of Green Human Resource Management Affects Business Performance: A Unilever Case Study
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Abstract
Green Human Resource Management (GHRM) has become increasingly significant for organizations aiming to align with environmental sustainability and corporate responsibility objectives. This study examines the impact of GHRM on business performance through a case study of Unilever, a global leader in consumer goods renowned for its commitment to sustainability. Despite the growing interest in GHRM, there remains a notable research gap concerning the specific effects of these practices on business performance, particularly within multinational corporations. This research aims to bridge this gap by analyzing how GHRM influences various dimensions of business performance, including operational efficiency, employee engagement, environmental impact, and brand reputation.
The study focuses on Unilever’s implementation of GHRM practices, which include promoting green behavior among employees, adopting sustainable work policies, and reducing the environmental impact of HR activities. Through this case study, the research identifies best practices, challenges, and the overall effectiveness of GHRM in enhancing business performance. Key findings reveal that GHRM practices have led to enhanced employee engagement, improved operational efficiency, a positive environmental impact, and an enhanced employer brand. Additionally, Unilever’s experience demonstrates that GHRM strategies are scalable and replicable across global operations.
This research is justified by its potential to provide actionable insights for other organizations considering GHRM adoption and contribute to the broader academic discourse on sustainable HR practices. The findings offer valuable knowledge for practitioners and researchers interested in the intersection of human resource management and environmental sustainability, highlighting the benefits of integrating green practices into HR policies.
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References
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