An Exploratory Study On Factors Influencing Voter’s Voting Decision At The Time Of Election Campaign (With Special Reference To West Bengal 2021 Assembly Election)
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Abstract
The study objectives was to discover the important factor influencing voting decision at the time of election champion for the voters belonging to different gender and age category. For the study descriptive research design was adopted. The data was collected from 388 voters belonging to West Bengal using convenience sampling technique. A structured questionnaire was used as a data collection instrument for the study. From the analysis performed it was understood that, an equal proportion of male and female voters are present in West Bengal mostly belonging to the age category above 45 Years. Further, it can be interpreted that for female voters, Previous Government Performance and Advertisements & Banners are the important Factors influencing voters voting decision at the time of election champion. Similarly, for males, Political Leaders in the Parties and Corruption in the Current Government are the important Factors influencing voters voting decisions at the time of election champion. Also, it was perceived that, voters belonging to the age category between 18-30 years are Previous Government Performance and Political Leaders in the Parties For voters belonging to the age category between 30-45 years are Advertisements & Banners and Corruption of Current Government. For voters belonging to the age category between 45-60 years are Corruption of Current Government and Advertisements & Banners. Similarly, voters belonging to the age category above 60 Years are Political Leaders in the Parties and Advertisements & Banners are the important Factors influencing voters voting decisions at the time of election champion for the voter. It was also interpreted that, for males it is the Corruption of the Current Government and for females, it is media news that is most influencing the voting decision. Similarly, Media News, Corruption in the Current Government and Previous Government Performance are the major influencing factors for the voters.
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References
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