"Sustainability And Business Innovation: A Bibliometric Study Of Entrepreneurial Challenges"

Abstract

The growing emphasis on sustainability in entrepreneurship, often referred to as sustainable entrepreneurship, has captured significant interest from researchers and industry leaders alike. This field explores how entrepreneurial ventures can simultaneously generate economic value while contributing to environmental and social well-being. By addressing global challenges such as climate change, resource scarcity, and social inequality, sustainable entrepreneurship fosters innovation-driven solutions that align business success with societal impact. Start-ups, in particular, play a crucial role in this transition, as their flexibility and innovative mindset enable them to challenge traditional business models and implement sustainability-focused strategies from inception. However, scaling sustainable start-ups presents notable challenges, including limited financial resources, complex supply chain management, and the risk of compromising sustainability goals for profitability. Overcoming these barriers necessitates embedding sustainability into core business operations, fostering strategic partnerships, and leveraging technology for efficiency and customer engagement. Existing research offers valuable insights into strategies that enable start-ups to grow while maintaining their sustainability commitments. This study employs bibliometric analysis to explore the scholarly landscape on sustainability and entrepreneurial challenges, identifying key research trends, knowledge gaps, and emerging themes that shape this evolving field.