AI in Influencer Marketing: Revolutionizing Targeting and Engagement Through Predictive Analytics

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Published: Aug 24, 2023
DOI: https://doi.org/10.53555/jrtdd.v6i1.3627
Keywords:
Artificial Intelligence, Influencer Marketing, Predictive Analytics, Consumer Engagement, Data Privacy, Digital Marketing

Main Article Content

Dr. Pandit Palande

Abstract

Artificial Intelligence (AI) has transformed influencer marketing by allowing brands to more precisely target consumers and engage them via influencer marketing. This research examines how AI may improve influencer advertising and marketing processes, emphasizing the use of predictive analytics to growth marketing campaign effectiveness, engagement, and targeting. The effectiveness of AI techniques in identifying the relevant influencers, forecasting audience behavior, and refining content strategies is evaluated by evaluating data from 250 respondents. Our study also looks at the effect of tailored suggestions, customer confidence in AI-powered influencer marketing, and possible ethical issues with data protection. The results provide insightful information for marketers, influencers, and brands alike, highlighting the rising significance of AI in influencing the direction of influencer marketing.

Article Details

How to Cite
Dr. Pandit Palande. (2023). AI in Influencer Marketing: Revolutionizing Targeting and Engagement Through Predictive Analytics. Journal for ReAttach Therapy and Developmental Diversities, 6(1), 2468–2478. https://doi.org/10.53555/jrtdd.v6i1.3627
Issue
Vol. 6 No. 1 (2023)
Section
Articles
Author Biography

Dr. Pandit Palande

Professor & Director, Institute of Management, Kasturi Shikshan Sanstha, Shikrapur, Pune, Maharashtra

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