A Psychological Analysis on Online Shopping Model and Consumers Buying Behaviour: An Indian Perspective

Abstract

Today, e-commerce is a major, booming industry that generates tons of revenue through online selling. Because the Internet and other related technologies have given advertisers a whole new market. Online shopping has been seen to be one of the rising industries around the world, especially in places like developed countries, where the infrastructure for selling things is well-developed. E-commerce has a lot of benefits for both sellers and consumers. For sellers, it can help them to reach more potential consumers, and for consumers, it's very convenient to buy the commodities at one platform. Online marketers and website developers must understand the consumer’s point of requirements during online shopping to avail advantage all or the opportunities and build methods to deals with all obstacles that are present in the e-commerce business. It's important to understand how influence consumers decisions to purchase online. Consumer’s behavior during online shopping isn't the same as how people act in stores where they can touch and feel the goods they want. Through this study, we have tried to provide a proposed conceptual framework model for consumer’s intentions toward online shopping. The framework developed a conceptual model to discover factors influencing consumer’s desire of purchase through online shopping using behavioral intention theories.