Influence of Innovative Healthcare Promotional Strategies on Human Physical Health & Mental Behaviour

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Tosendra Dwivedi, Mahesh Luthia, Prakash Chandra Swain, N. Ashokkumar, Lokesh L

Abstract

In the current quickly changing environment of healthcare, creative promotional methods play an essential part in moulding persons' physical health as well as their mental behavior. This study investigates the myriad ways in which novel approaches to marketing healthcare can have an effect on these two essential facets of a person's overall health and wellbeing. Utilizing a wide variety of communication platforms, such as social media, mobile applications, and websites that allow users to interact with content is one of the innovative techniques that helps promote awareness. These tactics equip individuals with knowledge, enabling them to make educated decisions regarding their own health through spreading focused information on health issues, preventive measures, and available healthcare services. They support the development of healthy behaviors by encouraging regular exercise, healthy diet, the cessation of smoking, and medication adherence, and this ultimately leads to improvements in physical health outcomes. In recent years, innovative healthcare promotion initiatives have shifted their attention to the promotion and support of mental health. As a result, they have a favorable affect on mental behavior, which leads to persons being encouraged to seek help, which in turn fosters emotional well-being, and therefore promotes early intervention. These initiatives encourage engagement and self-efficacy by furnishing individuals with individualized health information, tools for self-monitoring, and access to online health coaching. Because of this empowerment, favorable behavior changes, increased treatment adherence, and improved health outcomes have resulted. They urge people to participate in regular health screenings and to take preventative actions by reminding them about screening programs, awareness campaigns, and other programs that offer screenings. This emphasis on early detection helps identify diseases at their fledgling phases, allowing for timely intervention and improved treatment outcomes. Early detection helps identify diseases at their embryonic stages. The mental and physical health of humans are significantly influenced by the introduction of novel promotional methods within the healthcare industry. These initiatives contribute to overall well-being because they raise awareness, encourage behavior change, improve access to healthcare services, support mental health, give individuals more agency, and encourage early detection and prevention. It is necessary to do additional research and assessment in order to maximize the design and implementation of new promotional techniques and tap into the full potential of these methods to improve human health and behavior. This study tries to found the relationship between healthcare promotional strategies influence on human physical health & mental behaviour & an association among innovative healthcare promotional strategies on physical health and mental behavior will be influenced by various factors, such as age, gender, socioeconomic status, and baseline health status.

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How to Cite
Tosendra Dwivedi, Mahesh Luthia, Prakash Chandra Swain, N. Ashokkumar, Lokesh L. (2023). Influence of Innovative Healthcare Promotional Strategies on Human Physical Health & Mental Behaviour. Journal for ReAttach Therapy and Developmental Diversities, 6(6s), 173–183. Retrieved from https://jrtdd.com/index.php/journal/article/view/697
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