Assessing the Psychological Effectiveness of the Ministry of Tourism and Sports Administration's Two-Decade Effort in Promoting Sustainable Tourism: An Investigation into the Success of Responsible Tourism in Thailand

Abstract

The present study intended to explore the state of responsible tourism in Thailand after twenty of policies established by the Ministry of Tourism and Sports. This work aimed to investigate the responsible tourism components specified in the tourism development plan and the Thailand tourism standard handbook. Most of the studies found in the literature review and focus group discussions were also conducted through tourism stakeholders in two major tourism cities and two second-tier cities. The results revealed the components of responsible tourism contained in the national economic and social development plan, Thailand's tourism standard, and the consequences of plan implementation through community-based tourism and government agency projects. The results found that it is necessary that environmental sustainability, safety and security, and sanitation be renewed for standardised tourism.