Examining Energizing Value as a Component of Perceived Value through Confirmatory Composite Analysis from a Psychological Viewpoint

Abstract

Numerous educational studies delve into cognitive factors, such as the cost, service quality, and teaching caliber of universities that high school students in Indonesia target. Within an individual's perception, several emotions like relaxation, positive feelings, affinity, and satisfaction come into play for immediate decision-making. However, when it comes to weighty choices like selecting a university, this process falls into the realm of intricate decision-making. Hence, the required emotions extend beyond momentary sensations to those of a future-oriented nature. Transient emotions like enjoyment and happiness prove inadequate. To address this, the present research discerns emotions with a forward-looking orientation, which are then categorized as energizing values. Employing a quantitative approach, the study acquires primary data from 216 high school students through Google Forms. Following data collection, the Confirmatory Composite Analysis technique is applied to yield outcomes. These outcomes are then subjected to empirical testing of the Energizing Value through the Confirmatory Composite Analysis (CCA) method. A total of seven testing stages are conducted, culminating in the conclusion that the emotional value construct can be distinctly differentiated from the energizing value construct.