Locus of Control Strategy on Msme Performance in Increasing Distro Income in Several Psychologcal Aspects in Medan City

Abstract

The development of information technology makes easy for their business. One of the impacts of advances in information technology is the creation of competition for business people. This situation requires business people to continuously improvise and innovate to retain their customers. Business success can be assessed when a company succeeds. One of the goals or targets set by the organization is increasing income, increasing business productivity, high competitiveness and having a good image in the eyes of customers, several factors that affect income, namely locus of control, human resource competence, information technology and social capital. This study examine of locus of control, competence of HR, information technology and motivation on income through MSME performance. The population in this study was distribution business actors in Medan City, Indonesia and taking  205 respondent as a sample. The analysis with the smartPLS analysis tool. The result of the research shows that locus of control, HR competency, information technology and motivation have effect on income. Indirectly, it is also known that locus of control, human resources competence, information technology and motivation variable influence to the income through the MSMEs of performance.