A Study on Psychological Behaviour in the Role of Job Embeddedness on Organization Citizenship and Employee Retention in IT Sector

Abstract

This study investigates the relationship between job embeddedness and organizational citizenship behavior (OCB) among professionals in the Information Technology (IT) industry, with a special focus on the context of Uttarakhand State. Job embeddedness, encompassing both work-related and non-work-related factors, is examined in relation to its influence on employees' willingness to engage in behaviors that contribute positively to their organizations beyond their formal job requirements, known as organizational citizenship behavior. The IT industry, although relatively smaller in Uttarakhand, presents a unique setting where professionals are likely to have strong social connections, community integration, and alignment with local cultural values. This study aims to understand how these factors, along with perceived sacrifices made by employees, links to local opportunities, and the impact of the region's work-life balance and environment, collectively influence job embeddedness and subsequently affect organizational citizenship behavior. The research methodology involves a mixed-methods approach, utilizing surveys and interviews to gather data from IT professionals working within Uttarakhand's IT sector. The collected data will be analyzed using statistical techniques to establish correlations and trends. The findings are expected to shed light on whether and how job embeddedness factors significantly impact organizational citizenship behavior in the context of the IT industry in Uttarakhand. The implications of this study extend to both academia and industry. From an academic perspective, the research contributes to the understanding of the intricate relationship between job embeddedness and organizational citizenship behavior within a specific regional and industry context. Practically, the findings can offer insights to IT organizations and policymakers in Uttarakhand about the importance of fostering job embeddedness factors that enhance organizational citizenship behavior among employees, ultimately contributing to the growth and sustainability of the local IT sector.