Business Model Canvass and Psychology – Mechanical Complexity in a Paper Sheet

Abstract

The easiest way to find business model is by using business model canvas. The Business Model Canvas (BMC) is a strategic model approach for business owner who want to watch their business operates from above. From above meaning with one sight but all the activities and important agenda could be seen simultaneously. This paper aims to elevate and explore the Business Model Canvas (BMC) as one of the greatest invention of knowledge in the theory of business management history. Designed by scholars as well as business practitioner, a powerful tool in making decision while knowing company current situation and position, and so on in the form of one sheet of canvas. It is like a mechanical watch where we can see the complexity at once. The paper highlights BMC theory itself, then brief history. Lastly, the elaboration BMC’s nine elements with supporting case study on each element will be written on this paper. The research method used in this paper is descriptive method with case studies, news, articles, journals approach.

Keywords : Strategic management, business model canvas, Alex Osterwalder