Exploring New Consumption Growth Points in the Post-Epidemic Era: Evidence from Nanning City

Abstract

The COVID-19 epidemic, which lasted for a long time, changed the consumption and living habits of residents from both the demand and supply sides, brought a huge impact on the economic and social operation of China, and greatly inhibited offline physical consumption and service consumption.

This paper analyses the development trend and influencing factors of new consumption in Nanning, Guangxi, China in the post-epidemic era, and further analyses the problems of new consumption development, in the post-epidemic era, such as analysing the development of the home economy and the development trend of FMCG products in the post-epidemic era.

This paper proposes that to achieve rapid development of consumption growth in Nanning City, we should insist on government guidance and promotion, take the market as the guide, take small and medium-sized enterprises and individual operators as the main body，and focus on increasing the supply of network products and services, combine practical and multi-measures, and actively promote the "home economy" into the fast track of benign development in the post-epidemic era.