Examining the Market Potential of Avian Aerial Displays on Facebook and YouTube: A Capstone Research Study

Abstract

With the gap in educational materials in social media for parrots, Examining the Market Potential of Avian Aerial Displays on Facebook and YouTube is A Capstone Research Study offering educational and information resources about tamed birds on Facebook and YouTube. The project consists of brand guidelines for the construction of publication materials including vlogs and videos intended for the platforms, as Facebook and YouTube can be utilized for more engagement with effective branding. Five (5) bird owners with prominent notability in the online bird owner’s community were interviewed regarding their background, experience, and the use of social media in the subject of bird-care. The concluded results served as the basis for the construction of the brand concept, guidelines, and the publication materials for the project. The capstone project applies the five (5) Ps of communication; plan, produce, publish, promote, and practice which includes the use of different marketing strategies such as communication strategies, design strategies, and media platforms. This study serves as a potential avenue for future inquiries about tamed birds, branding guidelines, and business-related ventures.