Consumers Awareness, Attitude And Influence Of Purchase On Green Products In Chennai

Abstract

Green products are normally durable non-toxic made of recycle materials and used recycle packaging material. Knowing the fact that the numbers of green consumer is quickly increasing in the market place. It becomes imperative to study the consumption and attributes of green products. Hence the study aimed to analyse consumer awareness attitude and influence of purchase on green products in Chennai. Hence, descriptive cross sectional type of research has been applied. Based on the past literature the independent variable and dependent variable have been identified the researcher. Awareness, attitude, eco-friendly and attributes are independent variable, purchase intention is a dependent variable. On the basis of above said variable questionnaire has been construct as a research tool to collect the primary data from the consumers. Using convenience sampling method 240 consumers data have been collected. Further, the data are analysed with Friedman multiple comparison test, correlation analysis and regression analysis are employed. The result indicates that consumer awareness, attitude factors contributing towards purchase of green products significantly varied among the consumers. Further, it is also found that eco-friendly products attribution have highly influence the consumers purchase intention.