Z Generation Customers Attitude Towards Television Advertisement In Andhra Pradesh

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Published: Dec 16, 2023
DOI: https://doi.org/10.53555/jrtdd.v6i10s(2).2401
Keywords:
Z Generation Television Advertisement Roles of Television Advertisement Attitude Andhra Pradesh

Main Article Content

Dr. C. Kumaran
T. Sivakumar

Abstract

This paper aims at Z generation customers attitude towards TV advertisements in Andhra Pradesh. This paper gives the special interest on effects of television to the advertising industry with in media on z generation customer attitude in Andhra Pradesh. For this reliable source of information, value addition, TV advertising showing the product, enjoyment of TV ads, usefulness of TV ads, feeling of TV ads, Beliefs of TV ads and understanding of TV ads are taken as variation. The findings of the study gives a constructive contribution to the understanding of Z generation customers attitude towards TV ads. The recommendation given in this study are proferred for future researchers.

Article Details

How to Cite
Dr. C. Kumaran, & T. Sivakumar. (2023). Z Generation Customers Attitude Towards Television Advertisement In Andhra Pradesh. Journal for ReAttach Therapy and Developmental Diversities, 6(10s(2), 1903–1908. https://doi.org/10.53555/jrtdd.v6i10s(2).2401
Issue
Vol. 6 No. 10s(2) (2023)
Section
Articles
Author Biographies

Dr. C. Kumaran

Assistant Professor, Dept. of Business Administration, Dharmaburam Gnanambigai Government Arts College Women, Mayiladudurai.

T. Sivakumar

Ph.D. Research Scholar, Department of Business Administration, Annamalai University, Annamalainagar – 608 002.

References

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Dil Krishna Shahu, 2020. Effectiveness of the Advertisement through Television. THE BATUK : A Peer Reviewed Journal of Interdisciplinary Studies, Vol. 6(2), pp. 7-15.

Kekezi, 2019. The impact of television advertising on the consumer behavior–the case of Albania. Munich Personal RePEc Archive, pp. 1-412.

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Michael R. Solomon, Gary Bamossy, Søren Askegaard, 2002. Consumer behaviour a European perspective. Financial Times/Prentice Hall, London.