Customers Perception Towards E-Wallet Usage In Puducherry

Abstract

The purpose of the study was to examine customer perception towards E-Wallet. The objective of the study includes finding out the demographic profile of the consumer, the popular E-Wallets among the customers and the satisfaction and benefits of  E-Wallets with regard to Gender and Occupation of Customers. The researcher Purposive sampling method in collecting the Questionnaire in Pondicherry and sample size for the study is 255. The statistical tools used in the study were Frequency analysis and Percentage, t-Test and ANOVA. The major findings of the study has been found that Male was 41.2 % and Female was 58.8 %. Most of the respondents use Google Pay (55.3 %) as their E-Wallet and followed by Paytm with (23.1 %). The t-test proved that Male and Female customers have difference of opinion with regard to “Confidentiality of personal details” and “Transfer money (24 x 7) at any time”. The ANOVA test proves that there is significance difference among occupation of customers with regard to “Budget Discipline” and “Discounts”. Finally it is concluded that the customer perception about the e-wallets are good and they accept that the e-wallet is an supportive, alternative, attractive and necessary one in the modern digital era.