“Local Heroes, Global Players: Msme Expansion In The International Arena” (With Special reference to Select MSMEs in East Godavari District, Andhra Pradesh)
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Abstract
MSME are essential to a region's economic growth, especially in developing nations like India. MSMEs are looking more and more for chances in the global market to increase their market reach and competitiveness as a result of globalization and technological improvements. The study focused on understanding the dynamics of MSME expansion in the international market, with a special emphasis on East Godavari District, Andhra Pradesh. The research aims to analyze the factors influencing MSMEs' decision to internationalize, the challenges they encounter, and the strategies employed for successful international expansion. The process of globalization, characterized by increased interconnectedness and integration of economies, provided MSMEs with unprecedented opportunities for expansion and growth. A descriptive study involving 250 workers in the research region was conducted. The sample respondents were chosen using the convenient sampling approach. To learn more about the respondents' profiles, a well-organized interview schedule was created. SPSS has been used to analyze the primary data. Furthermore, the study investigates the role of government policies, infrastructural support, and institutional frameworks in facilitating MSMEs' internationalization efforts in the region. Policymakers, industry stakeholders, and MSMEs themselves should find great value in the research's conclusions as they develop policies and support systems that will help them promote international development and economic success on a local and national scale.
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