Investing With Insight: Behavioural Finance And Women's Financial Decision-Making
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Abstract
It is projected credibly that India is set to become the most populous country and thus the global powerhouse in the economic context. To harness the full potential of our workforce we need to suitably assist the 50% of our demographic workforce, the women. The primary thing required here is to pay attention to their financial literacy. It outgrows the basic mathematics skills taught in school and should be more goal oriented and specific to equip women to handle their money better. Depending upon the lifegoals of any person, financial goals need to be planned and same is the case of female investors. The right knowledge, skills and behaviors must be taught to them to be able to create more wealth out of their existing incomes.
This study focusses on women’s financial behavior in various aspects like their socio-economic status, their education level, their financial literacy, and the like. This study also tends to find out the favorable investment preferences of women in terms of the characteristics of an investment category. An effort has been given here to evaluate financial behaviour in a 360 -degree perspective also including the risk acceptance levels, socially responsible investing.
Statistical methods such simple and multiple regression have been used to analyze the data and it has yielded results which are insightful and increase our curiosity. The results compel us to think on the ground realities and thus can be used to provide practical suggestions to people at the policy helm like the government to take steps to the demographic half can invest well. This research can also help with corrective measures that need to be taken in the context.
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References
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