Empowering Marginal And Small Farmers Through Mobile-Based Custom Hiring Services: An Adoption Study

Main Article Content

T. Ramesh
Dr. Sharmishtha Deshmukh

Abstract

Empowering marginal and small farmers through mobile-based custom hiring services is crucial for enhancing agricultural productivity and sustainability, particularly in regions with limited access to modern farming equipment and technology. These services, accessible via smartphones, enable farmers to rent farm machinery and equipment on a need basis, thereby reducing the capital investment required to purchase expensive machinery. This model not only improves the affordability and accessibility of advanced agricultural tools for smallholder farmers but also promotes efficient resource use and can lead to increased crop yields and income. Furthermore, by facilitating the sharing of resources among farming communities, mobile-based custom hiring services encourage collaboration and knowledge exchange, contributing to the overall resilience and advancement of the agricultural sector. Adopting such services can significantly impact rural economies, driving growth and reducing poverty among the farming communities that form the backbone of many developing countries. For the present study, data is collected from 140 farmers of the Jalgaon district. 

Article Details

How to Cite
T. Ramesh, & Dr. Sharmishtha Deshmukh. (2023). Empowering Marginal And Small Farmers Through Mobile-Based Custom Hiring Services: An Adoption Study. Journal for ReAttach Therapy and Developmental Diversities, 6(10s(2), 2028–2036. https://doi.org/10.53555/jrtdd.v6i10s.2479
Section
Articles
Author Biographies

T. Ramesh

Ph.D. Scholar, Global Business School & Research Centre, Dr.D.Y. Patil Vidyapeeth, Pune

Dr. Sharmishtha Deshmukh

Associate Professor and Research Guide, Global Business School and Research Center, Pune

 

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