Development And Psychological For Digital Transformation In The Service Industry And Its Impact On Information Technology Management

Main Article Content

Keattisak Chankaew
Supaporn Kiattisin

Abstract

This study delves into the connections among latent variables: Information Indicator, Digital Literacy, Groups of Digital Systems, and Digital Infrastructure, and their influence on the dependent variable, "Digital Technology." To scrutinize the strength and direction of these associations, we employed a structural equation model, employing standardized regression coefficients (βi). We also examined intercepts (bi) to ascertain the expected value of "Digital Technology" when all independent latent variables are set to zero. The findings indicate that a one-standard-deviation increase in the Information Indicator corresponds to a 0.59 standard deviation increase in "Digital Technology." Similar interpretations apply to the other latent variables. The presence of Digital Literacy, effective Grouping of Digital Systems, and robust Digital Infrastructure have a positive impact on the adoption and implementation of digital technology in the service industry.


Additionally, we assessed the goodness-of-fit statistics of the model. The relative chi-square (χ²) value of 0.621 suggests that approximately 62.10% of the variance in "Digital Technology" can be accounted for by the combination of the latent variables. This R-squared value indicates a moderate to strong effect size, underscoring the substantial contribution of these latent variables to explaining "Digital Technology" adoption. However, the p-value for model fit stands at 0.733, which is relatively high, implying that the model's fit may not reach statistical significance at the commonly used significance level (α = 0.05). Nonetheless, it's essential to note that the p-value alone should not be the sole determinant of the model's validity. A comprehensive evaluation necessitates a thorough examination of other goodness-of-fit metrics.

Article Details

How to Cite
Keattisak Chankaew, & Supaporn Kiattisin. (2023). Development And Psychological For Digital Transformation In The Service Industry And Its Impact On Information Technology Management . Journal for ReAttach Therapy and Developmental Diversities, 6(4s), 504–512. https://doi.org/10.53555/jrtdd.v6i4s.2549
Section
Articles
Author Biographies

Keattisak Chankaew

Information Technology Management Division, Faculty of Engineering, Mahidol University, Nakhon Pathom, Thailand. 

Supaporn Kiattisin

Information Technology Management Division, Faculty of Engineering, Mahidol University, Nakhon Pathom, Thailand.  

References

Cloos, J. and S. Mohr, Acceptance of data sharing in smartphone apps from key industries of the digital transformation: A representative population survey for Germany. Technological Forecasting and Social Change, 2022. 176.

Rodrigues, A.R.D., et al., Artificial intelligence, digital transformation and cybersecurity in the banking sector: A multi-stakeholder cognition-driven framework. Research in International Business and Finance, 2022. 60.

Scupola, A. and I. Mergel, Co-production in digital transformation of public administration and public value creation: The case of Denmark. Government Information Quarterly, 2022. 39(1).

Pizzi, S., et al., Assessing the impacts of digital transformation on internal auditing: A bibliometric analysis. Technology in Society, 2021. 67.

Ostmeier, E. and M. Strobel, Building skills in the context of digital transformation: How industry digital maturity drives proactive skill development. Journal of Business Research, 2022. 139: p. 718-730.

Zhong, X., Construction of power IoT platform under digital transformation. Energy Reports, 2022. 8: p. 718-727.

António, N. and P. Rita, COVID 19: The catalyst for digital transformation in the hospitality industry? Tourism & Management Studies, 2021. 17(2): p. 41-46.

Xiong, L., et al., Coupling degree evaluation of heavy metal ecological capacity and enterprise digital transformation in river basins. Ecological Indicators, 2021. 133.

Mazumder, S. and S. Garg, Decoding digital transformational outsourcing: The role of service providers’ capabilities. International Journal of Information Management, 2021. 58.

Koerner, S.A., et al., Energy policies shaping the solar photovoltaics business models in Malaysia with some insights on Covid-19 pandemic effect. Energy Policy, 2022. 164.

Eom, S.J. and J. Lee, Digital government transformation in turbulent times: Responses, challenges, and future direction. Gov Inf Q, 2022. 39(2): p. 101690.

Srisathan, W.A. and P. Naruetharadhol, A COVID-19 disruption: The great acceleration of digitally planned and transformed behaviors in Thailand. Technol Soc, 2022. 68: p. 101912.

Pham, H., et al., Readiness for digital transformation of higher education in the Covid-19 context: The dataset of Vietnam's students. Data Brief, 2021. 39: p. 107482.

Park, H.J. and S. Kim, Relationship between super-leadership and self-directed learning ability in online nursing education: The mediating effects of self-leadership and self-efficacy perceptions. Heliyon, 2023. 9(6): p. e17416.

Rahman, S.M., et al., Transformation of urban mobility during COVID-19 pandemic - Lessons for transportation planning. J Transp Health, 2021. 23: p. 101257.

Cha, J., S.J. Kim, and R.F. Cichy, Adoption of sustainable business practices in the private club industry from GMs and COOs’ perspectives. International Journal of Hospitality Management, 2018. 68: p. 1-11.

Liu, H., H. Tatano, and S. Samaddar, Analysis of post-disaster business recovery: Differences in industrial sectors and impacts of production inputs. International Journal of Disaster Risk Reduction, 2023. 87.

Çelik, M.T. and S. Arslankaya, Analysis of quality control criteria in an business with the fuzzy DEMATEL method: Glass business example. Journal of Engineering Research, 2023. 11(2).

Maloney, M.M., S.D. Grimm, and R. Anctil, Atlas international business case: Examining globalization and economic indicators for the scrap metal recycling industry. Journal of Accounting Education, 2020. 51.

Lashmar, N., et al., Business case or paradoxical decision-making frame? What's influencing Australian managers' participation in energy demand response. Energy Research & Social Science, 2023. 102.

Taarup-Esbensen, J., Business continuity management in the Arctic mining industry. Safety Science, 2021. 137.

Wanke, P., et al., Business environment drivers and technical efficiency in the Chinese energy industry: A robust Bayesian stochastic frontier analysis. Computers & Industrial Engineering, 2020. 144.

Lim, K.Y. and D. Morris, Business optimism and the innovation-profitability nexus: Introducing the COVID-19 adaptable capacity framework. Research Policy, 2023. 52(1).

Benites-Lazaro, L.L., N.A. Mello-Théry, and M. Lahsen, Business storytelling about energy and climate change: The case of Brazil’s ethanol industry. Energy Research & Social Science, 2017. 31: p. 77-85.

Aslani, A. and A. Mohaghar, Business structure in renewable energy industry: Key areas. Renewable and Sustainable Energy Reviews, 2013. 27: p. 569-575.

Frankenberger, K. and W. Stam, Entrepreneurial copycats: A resource orchestration perspective on the link between extra-industry business model imitation and new venture growth. Long Range Planning, 2020. 53(4).