Current Development of Trade Marks and Its Importance for Companies and Personnel’s Trust Growth

Abstract

Any word, phrase, design, symbol, or combination thereof that distinguishes your products or services may be considered a trademark. It develops a picture of the product inside the mind of the general public, especially the current or potential buyers of such things. Customers use it to identify you within the market or to differentiate you from your competitors. Both a trademark and a service mark may be referred to by the term trademark. Similarly advertising, comparable-sounding product names, but similar goods/services can all cause legal problems with trademarks. Approval of the business name by the respective government does not confer trademark rights or authorize a corporation to use the name for business purposes. In this paper author talks about the trade mark, benefits of trade mark, and how the trade mark is beneficial for engineering organization. The purpose of this paper is to know more about the trademark and its benefits. In future through this paper people can become aware about trademark and its benefits, and people will understand how beneficial it is for engineering organization.